Sarada Connors - From Manhattan Dreams to Mountain Town Voice

When Sarada Connors entered radio and media sales, she brought an innate talent for promotion that had shown itself in her youth. As a young adult, she demonstrated her entrepreneurial spirit by creating Rhythm Matters Management, booking radio DJs across major markets from San Francisco to Miami. This early venture was just the beginning of her remarkable media career.

In Colorado Springs, Sarada flourished at Cumulus Media, distinguishing herself in sales and community engagement. Her talent for connection led her to create "Our Town," a platform providing free airtime across six radio stations to community organizations. The show has become a vital resource for local nonprofits and events to share their messages effectively.

Her success has been remarkable, earning multiple "Best Local Radio Talk Show Host" awards and the American Advertising Federation's Sales Executive of the Year recognition. Even during COVID-19, she maintained growth, winning sales person of the year in both 2019 and 2020. "When they call you and say, because of you, I'm now expanding to more locations, it just warms my heart," she reflects.

This sentiment captures how Sarada has transformed her early dreams into a platform that strengthens the entire Colorado Springs community. Her brother's observation that she was "just a natural promoter" proved prophetic, as she's become one of the most influential voices in local media.